Jay Broadbent has excelled greatly in his 21 years as CEO of Alpine Home Medical Equipment. He started his career as a student attending BYU Idaho and later California State University, Sacramento, earning a degree in Business Finance. In 1994, just after graduation, Jay and his family moved to Utah—viewing the experience as “coming home”. Upon arrival, Jay began working for a local competitor as a rehab salesman, selling a range of power chairs and high end rehab. He enjoyed his work stating that he ‘loved the people and loved the community’. In 1997, with the help of two investors, named Jon Cannon and Bob Breinholt, Jay opened his own doors in Salt Lake under the name of Alpine Home Medical Equipment, with a primary focus on rehab—he also reached additional success in sales of bath aids and bent metal. The product line Alpine offers have since expanded to include everything DME. He continues to enjoy the people and community of the home medical equipment industry and is delighted seeing his business continually growing. Alpine Home Medical Equipment has expanded from 1 employee in 1997 to over 150 employees in 2013, six physical locations across Utah, and a new location that was acquired in Idaho Falls.